Gucci Museo: A Must See While in Florence
Inject high fashion into your luxury Florence tour with a visit to the ultra-chic Gucci Museum. “Gucci Museo” opened earlier this year honoring the 90th birthday of the fashion house. The museum is located in the 13th century Palazzo della Mercanzia located in Florence’s Piazza Signoria, in the heart of the city.
Conceived by Gucci Creative Director Frida Giannini, the Gucci Museum is a living space encapsulating the House’s “Forever Now” philosophy.
The museum is situated on three levels at 1,715 square meters arranged by themes inspired by the House’s iconic motifs and symbols. A permanent exhibition from Gucci’s rich and culturally significant archive, preserved and amplified throughout the years, is juxtaposed with contemporary art installations supported by the Pinault Foundation.
The private basement houses the vault that contains the Gucci Archive opens to the public: an immense collection of ready-to-wear, accessories, objects, documents and photographs, meticulously collected, cataloged, and conserved to document the creative universe and cultural influence of the House’s heritage.
The museum houses a gift-shop, bookstore and the Gucci Café and Restaurant with wifi connected social spaces. The Icon Store nearby gives you the opportunity to take history home including a collection of unique edition handbags and accessories.
Gucci Museo is open daily except August 15, December 25 and January 1.
Admission is 6 Euros with 50% of each ticket sale benefiting to help the City of Florence preserve and restore the city’s signature art treasures.
Gucci is synonymous with Italy; and the Gucci Museum offers a wonderful and fashionable addition to your Italy vacation.